Bike Track, Inc.
Logo and Stationery Program
In response to increased demand from the U.S. Military for its modular flooring and staging systems, Bike Track, Inc. decided to focus entirely on these products. To reflect this development in its corporate identity, CGD and the Client agreed to an evolutionary approach that would resonate more effectively with its mostly military audience. In the updated logo, the flooring texture is given a heightened prominence while the typography becomes more tightly integrated. A bolder font choice contributes to a more assertive image, and a revised color palette accurately expresses the camouflage “sand” tonality of its proprietary flooring modules.