Bike Track, Inc.
Since its founding, Bike Track, Inc. has retained Charles Gibson Design to create and update its graphic identity and product information sheets.
In its early years, Bike Track, Inc. focused on the marketing and distribution of proprietary bicycle storage systems and outdoor ground coverings for civilian and military use. Each of the company’s products was conceived to make a positive contribution to the environment– from the promotion of bicycling to the maintenance of hiking trails and ground cover.
The two-sided, offset-printed product sheets utilize a flexible four-column grid and consistent typographic standards to transform the graphic identity, photographs, schematic drawings, and specifications into a clear and visually engaging presentation.
The schematic illustrations were created by the Designer as hand-drawn vector files.