ORW / Hampton Beach
Environmental Graphics Program for Hampton Beach State Park
As environmental graphics consultant on a multidisciplinary team including ORW Landscape Architects and Planners of White River Junction, Vermont and Samyn D’Elia Architects of Ashland, New Hampshire, CGD was responsible for the design, development and implementation of a comprehensive environmental graphics program for Hampton Beach State Park.
Site signage included hybrid point-of-arrival ID and directory of beachfront amenities at parking area entries, pay station ID and parking regulations, beach rules and rip current information, and MUTCD traffic signs. Building-mounted signage included exterior identification for Visitor Information, the Oceanside Conference Center, First Aid, and the primary Hampton Beach State Park ID atop the new Seashell performance facility.
CGD’s sign program makes thematic connections with several sources. Logo, fonts, and building-mounted color palettes reflect the recently updated graphic standards of New Hampshire’s Parks & Recreation department. Parking entry, pay station, and beach rule panels feature “sand”–colored backgrounds to minimize glare and harmonize with the adjacent beach environment. Post and finial detailing for all free-standing signs and six four-sided kiosks references SDA’s historically-informed architecture. Further architectural integration is realized by adapting SDA’s wave-inspired trim motif as a graphic accent for door ID signs on the Seashell complex, pavillions, and bath houses.