Electric Vehicle Charging
The Electric Vehicle and the American Community: A National Planning and Design Competition (1993)
First Award, Small Community and Special Award for an Electric Vehicle Logo
By combining an E for electric and a plug in a concise and organic relationship, the prize-winning icon generates a simultaneous reading of both letterform and image that is memorable and practical for a wide variety of applications. Although the hardware now in development for some charging stations does not resemble a plug, the symbolic content of this icon transcends technological change with an image that has long been imbedded in human memory.
The icon has recently been licensed to INREGIA, a regional planning and transportation consultancy in Stockholm that organized its own competition for EV infrastructure in Sweden.