A Memorable Icon
EV Graphics Infrastructure
Electric Vehicle Infrastructure
Project Description
“It is my rather strong feeling that it is better to start with an existing small town and show logical, small steps, and treat its existing land with love, and its existing urbanism with understanding, rather than building a better mousetrap… It shows an appropriate level of improvements for a small town setting.” – Denise Scott Brown
“There is a nice set of incentives for implementation.”
– James MacKenzie
“The logo was applied to a real world situation as signage.”
– Thomas Larson
CGD’s design services for EV infrastructure include the coordination of, and collaboration with, a team of highly accomplished professionals, some of whom participated in the EVAC competition.
Gas, 1940, oil on canvas, by Edward Hopper
Mobil’s early integration of corporate logo with pump architecture, as immortalized by
Edward Hopper, provides a useful paradigm for an envisioned union of the illuminated E
logo with a retractable charging unit.
Envisioned adoption of “Big E” icon as standard DOT signage for interstate and regional
highways signals the existence of charging facilities along with conventional fuels, food
and lodging, etc.
Multi-Fuel Service Centers team up with “In-Parallel” food, shopping and entertainment
activities to occupy long-distance travelers.
Neon-inspired Perimeter and Sub-surface Illumination combine with the E icon to define a
charging unit concept for a garage or light post. Retractable cable keeps the charging interface
from contact with wet pavements and dirt.